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Easy Guide to Choosing the Right Paper
The paper you choose affects how your project looks, feels, and holds up over time. Here's what to know, without the jargon.
Paper Types, Explained Simply
Uncoated Paper
Soft, not shiny, absorbs ink more — feels natural and is easy to write on.
Good For
Letterheads, Envelopes, Notepads, Books, Forms
Coated Paper
A smooth surface makes colors look brighter and images look sharper. Comes in gloss (shiny and bold), matte (smooth, no shine), silk/satin (soft shine, in between), and dull (smooth, low-glare) finishes.
Good For
Brochures, Flyers, Postcards, Catalogs, Posters
Text Paper
A nicer, lightweight version of uncoated paper that still feels premium.
Good For
Books, Reports, Menus, Invitations
Cover Stock
Thicker and stronger than text paper — closer to cardstock.
Good For
Business cards, Postcards, Brochure covers, Folders
Cardstock
Heavy, stiff paper for when you need something durable.
Good For
Greeting cards, Tags, Table tents, Small signs
Specialty Papers
Unique looks or special features for a specific effect.
Good For
Recycled paper, Waterproof synthetic, Kraft (brown) paper, Vellum (see-through), Metallic/pearlescent, Adhesive label paper
Paper Weights
Paper weight tells you how thick or sturdy the paper is, measured in pounds (lb) or grams per square meter (gsm).
Text Weights
| Weight | GSM | Common Use |
|---|---|---|
| 20 lb | ~75 gsm | Everyday copy paper |
| 24 lb | ~90 gsm | Letterheads |
| 28 lb | ~105 gsm | Premium documents |
| 32 lb | ~120 gsm | High-quality stationery |
Cover Weights
| Weight | GSM | Common Use |
|---|---|---|
| 65 lb cover | ~175 gsm | Light postcards |
| 80 lb cover | ~215 gsm | Greeting cards |
| 100 lb cover | ~270 gsm | Postcards, business cards |
| 120 lb cover | ~325 gsm | Heavy cards, packaging |
| 130–160 lb cover | 350–430 gsm | Luxury cards |
Cardstock Ranges
- 200–300 gsm: Menus, postcards
- 300–400 gsm: Business cards
- 400+ gsm: Extra-thick premium cards
Paper Finishes
How the surface looks and feels.
Gloss
Shiny and bright — great for photos and colorful designs.
Matte
Smooth with no shine — professional and easy to read.
Silk/Satin
A soft shine that balances gloss and matte.
Uncoated
A natural feel, best for writing.
Textured
Linen, felt, laid, and more — great for invitations and certificates.
Standard Paper Sizes
U.S. Sizes
| Letter | 8.5 × 11 in |
| Legal | 8.5 × 14 in |
| Tabloid | 11 × 17 in |
| Half-Letter | 5.5 × 8.5 in |
| Ledger | 17 × 11 in |
Large Format
Common for posters and signs:
- 12 × 18 in
- 13 × 19 in
- 18 × 24 in
- 24 × 36 in
- 36 × 48 in
International Sizes (A-Series)
| A4 | 210 × 297 mm |
| A5 | 148 × 210 mm |
| A3 | 297 × 420 mm |
| A2 | 420 × 594 mm |
| A1 | 594 × 841 mm |
| A0 | 841 × 1189 mm |
What Paper to Use for Common Projects
Business Cards
Thick cover stock (100–130 lb) — matte or silk for writing, gloss for bold color.
Brochures & Flyers
80–100 lb text for folding, or 80–100 lb cover for a more premium feel.
Postcards
100–130 lb cover, with optional UV gloss for added durability.
Books
50–70 lb text for inside pages, 80–100 lb cover for the cover.
Posters
100 lb text for indoor use, synthetic stock for outdoor.
Labels
Paper or vinyl label stock, with permanent or removable adhesive.
Choosing the right paper helps your project look its best. We're here to guide you through the options and make sure your final product looks professional, durable, and exactly how you imagined it.
Not Sure Which Paper Is Right?
Tell us about your project and we'll show you samples and help you pick the right feel.