Products
EDDM & Direct Mail
Deliver the unexpected. Direct mail still outperforms digital — we handle the format strategy, paper stock, and USPS compliance so every piece counts.
Product Details
No Mailing List Required
USPS Every Door Direct Mail lets you target routes by neighborhood or carrier route — no purchased list, no addressing.
USPS-Compliant Stock
EDDM requires a minimum 0.007" (7pt) thickness. We recommend 9pt or heavier for a sturdier, more premium piece.
Format Variety
Postcards, brochures, door hangers, and flyers — mix formats so your mailings do not start blending together.
Full-Service Execution
We handle format selection, paper stock, bundling, route sorting, and USPS compliance from start to finish.
Turnaround
Quotes back within 24 hours, often the same day. Most jobs print in 3–5 business days, with rush turnaround available — and no minimum order quantities.
Not sure how to prep your file? Check our file prep guide for bleed, resolution, and color specs — or just send what you have and we'll check it before anything prints.
Why Format Variety Matters
Mixing Formats Keeps Campaigns Out of the Recycling Bin
Every format has a job to do. Here's how each one fits into a smarter EDDM strategy.
Small format, big results
Postcards
Cost-effective and quick to produce, postcards are the workhorse of EDDM — perfect for flash sales, grand openings, or quick reminders. A bold color block, striking image, and a single focused message keep them from feeling predictable. A QR code or short URL bridges to digital without cluttering the design.
Tell the full story
Trifold Brochures
When there is more to explain — a full menu, a service list, a multi-offer campaign — a trifold brochure gives you the space and structure to guide the reader from headline to details to a reason to act.
Right on their doorstep
Door Hangers
Door hangers aren't USPS-mailable under EDDM rules, but they work beautifully alongside a postal drop for hyper-local targeting. A bold headline, minimal copy, and a tear-off coupon or QR code turn a simple hanger into a neighborhood-level invitation.
Go big or go home
Flyers
For seasonal promotions, product launches, or event announcements, flyers give you room to make a statement — strong visual hierarchy and lifestyle imagery turn the piece into an experience instead of an ad.
"Paper choice is critical for EDDM success. USPS compliance starts with thickness, but the right stock does more than meet regulations — it elevates the entire piece. We recommend 9pt as the smart choice because it balances durability, cost, and quality."
— RB Printing & Marketing
Who Uses EDDM
- Real Estate — listing announcements followed by detailed property brochures
- Restaurants — menus paired with door hangers for hyper-local impact
- Health Care — educational flyers combined with appointment reminders
- Retail — flash sales, grand openings, and holiday promotions
- Home Services — landscaping, HVAC, and pest control neighborhood campaigns
EDDM FAQs
Do I need a mailing list for EDDM?
No. Every Door Direct Mail targets postal routes by neighborhood, so there's no list to buy or maintain — we handle the route selection and USPS paperwork.
What paper stock does EDDM require?
USPS requires a minimum thickness of 0.007" (7pt) for EDDM mailers, typically an 80lb gloss cover or heavier. We recommend 9pt or higher for added durability and a more premium feel.
Can I mix formats in one campaign?
Yes, and we recommend it. Pairing a postcard drop with a door-hanger follow-up, or a brochure for detailed information, keeps a campaign from going stale — multi-touch campaigns consistently outperform single-format mailings.
Are door hangers mailable under EDDM?
No — door hangers aren't USPS-mailable under EDDM rules, but they work well as a complementary piece delivered alongside a postal drop for extra hyper-local impact.
Planning an EDDM Campaign?
Whether you're deciding on format mix, paper stock, or USPS requirements, we work alongside you to build a campaign that connects and converts.